Stephanie Tucker

I provided art direction for photography and concepted design materials for this important annual sale for Blue Nile.

Photographer: Nick Eucker

Photographer Images 1-8: Nick Eucker

Photographer Image 10: Anthony Roma

I art directed all the photography for the website with consideration to layout and a holistic look

I provided art direction including sketches and worked closely with stylists and photographers on-set for Joann Fabrics.

I created the concept and did the art direction for this photoshoot. I wanted to highlight the musicians in a fun and personable way to make the symphony feel more accessible. The mainly outdoor location also ties in the symphony as an integral part of the Seattle landscape.

I developed the creative for the JOANN+ program, which offers a variety of perks to customers who need to buy product in bulk like business owners and organizations. The collateral involved a logo, photography, a separate website and a variety of marketing materials to reach the target customer.

These postcards involved concept work, sketching, photography direction as well as layout.

These are direct mail covers that I concepted with photo direction and various sale event artwork. I also designed the rest of the ad and sketched photography concepts for featured product.

This booklet was a sent to a select group of core customers to introduce JOANN’s new quilt shop of higher end fabrics. The purpose of this booklet was to show the creative process behind the patterns, authentic printing techniques and material sourcing as well as a shoutout to the #handmadewithjoann community. This piece is a collaboration with another designer.

Concept for the new happy hour and crafting events in stores. The simple icons and handmade typography are updated looks for the Joann Fabrics rebranding. This is a collaboration with another designer.